Write without changes. Take a feeling, a positive one, and just run with it. That was the mission of this project, and it was a lot more fun than I thought it would be.
We get caught up with our editors, both internal and external, and we second guess. Even on this blog, I go back and edit old posts on occasion, always trying to make things more clear or adding something that just occurred to me.
This takes that restriction – and it is a restriction – away, and the result is much more authentic. Messy, but authentic. I also had a lot of fun taking the pictures, as did a few of the recipients.