This episode was recorded on February 20, 2017, on WPRK FM. Listen to the whole conversation in the player above, or click on the links below to go to a specific segment of the show!
Magazines will always hold a special place in my heart. The deadlines, the camaraderie, the challenge of producing a piece that was, at the end of the day, complete (even if you didn’t want it to be). There’s something to holding that artifact in your hand. It’s an accomplishment.
I’m no longer part of that industry, so I live vicariously through former colleagues like Haley Bischof of Bonnier Corporation. A fellow alum from UCF and Rollins (at different times, she’s much younger than me), we worked together in ad agency world roughly a million years ago.
Getting a glimpse of what’s happening in publishing, being assured that magazines aren’t going anywhere, and talking music and college was a treat. She also was on top of the Bad Business Ideas™, and for someone who didn’t live through the McDLT to get it like she did? Impressive.
0:00 – Haley is on the show! She is! And she plays Safe or Sound.
21:54 – Talking magazines, ad agencies, and more.
30:20 – What’s happening in electronic media from a hyper-focused publication perspective.
35:44 – Pop quiz for Haley, play along at home!
42:51 – The baddest of the Bad Business Ideas™. That’s what we all want.
56:17 – Talking music. And bands. And songs. The elements of music. Instruments!
1:06:17 – Bachelors and masters for Haley came pretty much back to back. Why?
1:16:58 – Since we’re all about the children, how about some rhymes to help parents teach kids about feet? I mean, clean hands.