There aren’t many people around Orlando that are as cool and as plugged in as Sarah Peerani. She probably wouldn’t agree with that statement since she’s humble to a fault, but she’s willing to share her knowledge, a look at Central Florida in a new way, through Local Motive Tours.
Her peddle-powered pursuit is our main topic on this episode of To a Certain Degree, and we get a lot of mileage out of her early morning enthusiasm.
0:00 – Introducing Sarah Peerani through a little game called The Devil or The Deep Blue Sea.
8:38 – “This is enough of this business book, let me go to the romance novel.”
12:06 – “There was a time where I had three sitting on the table that I had drank, and it was two o’clock in the afternoon.”
18:34 – Sarah shares the history of Local Motive Tours, her new venture in introducing people to different parts of Orlando.
24:02 – “I can understand New York, I can understand LA. I’m a little bit weirded out that you thought, ‘Oh, Fort Lauderdale.’”
28:36 – Sarah’s perspective as a new small business owner when it comes to social media.
31:35 – Pop culture and current events quiz! The iPhone 7, Orlando energy usage, and Cosmo quizzes.
35:16 – “Let them live their lives. To a certain degree.”
39:15 – Before Bad Business Ideas® proper, Sarah gets the BBI experience applied to her company.
44:11 – This week’s BBIs: Inception Pillows and Motivational Music Algorithms.
49:18 – “Oh, we’re really going to dance, aren’t we?”
52:57 – Music, the great equalizer. How does Sarah use music in her day-to-day? While working, biking, snoozing, etc.
56:00 – “I’m not mad about it.”
56:30 – Sarah’s favorite experiences running Local Motive Tours so far.
1:00:14 – It’s more than just taking people to places. Sarah talks about the inspiration behind Local Motive Tours.
1:04:06 – “Do you have to have the last word, is that what this is?”
1:04:53 – Sarah’s college experience has had an influence on where she ended up. The watershed moment was in NYC, just like it is for many people.
1:08:29 – Media buying and Weapons of Math Destruction.
1:10:47 – “Yeah, I’m doing this for research!”
1:11:00 – Nick talks about some events in town, Sarah plugs her upcoming tours. Hurrah!
